Portfolio - Branding

Shared Services & Outsourcing Network

In 2008 we redesigned the branding and marketing material for the promotion of the SSON community website, events and Shared Services News Magazine. This design of the SSON logo was also carried across into a variety of marketing collateral pieces from marketing flyers, brochures, stationery, onsite event banners to media packs.

Baroque Pearl Company

Branding and collateral for personal business project. Baroque is a unique pearl jewellery retailer based selling chinese fresh water pearls in the Australiasian market.

Share & Care Ministries

The Grace Project has developed from a vision for a home for orphan children to encompass an orphanage, a pre-school day care centre, community outreach centre including adult courses and a Primary School. The SCM logo was designed to reflect cultural and religious undertones as well as emphasise the 'hands on approach' the organisation takes with nurturing and supporting their projects.

Local Government New Zealand

Local Government New Zealand (LGNZ) are the representative body for all local councils around New Zealand and act as their voice to communicate to central government. As a membership based organisation, LGNZ had in the past been reluctant to spend money on its brand and collateral should members think it a waste. Therefore we evolved the logo over a period of time to give a fresh new modern recognisably 'kiwi' identity. The paua shell was chosen as a unique symbol with which the form of New Zealand was subtly cut out and reflected in the shadow behind to show transparency and openness. The final outcome has been a brand that is both local and national, uniquely New Zealand, but down to earth and pragmatic.

Five Star Beef

ANZCO are one of New Zealand's largest meat exporters with a reputation for quality beef products. Producing high grade beef cuts for the North American and Japanese markets, they required a brand which would provide a generic umbrella brand and image for New Zealand beef exports to Japan. I created created a clean green brand called 5 Star Beef for Japanese supermarkets selling New Zealand meat cuts.